Project brief

Smashy is a dynamic, modern snack bar that stands out for its speciality: tasty smash burgers, prepared in a young, bubbly atmosphere. To strengthen its reputation and attract a trendy, gourmet clientele, Smashy needed a strong visual identity and attractive advertising materials for its stands, such as menus and other large-format displays that could be seen from afar.

Graphic expectations

• Design a striking, memorable visual identity that reflects Smashy’s street-food universe.
• Create media adapted for use at point-of-sale, including a dressed-up stand, clear, appetizing menus, and large-format advertising.
• Attract a young, urban clientele with a fresh, modern style.
• A modern, dynamic and recognizable logo, incorporating elements reminiscent of smash burgers or street-food.

Result

Smashy shines with a visual identity that reflects its boundless energy and the irresistible appeal of its smash burgers! The stand, decked out in bright colors and mouth-watering visuals, instantly catches the eye. Functional, designer menus make every order easy and appetizing, while large-format advertising, like flags, captivates the eyes of passers-by. Thanks to a modern, striking logo, Smashy has established itself as an essential reference in the world of street-food.